Trademark Applications and Registrations

Trademark applications (and registrations) provide you with numerous to protect your business and investment; in fact they will become your most valuable business asset. There is a common misconception that registering a company, purchasing the fields and registering for tax purposes provides you that isn’t legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future operations.

Questions often arise as to whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights to utilize the company trademark for your specific goods and services, both in the offline and Online Trademark status search India environments; affording the business the capability to stop others from the brand and potentially damaging the reputation of organization.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and services. The inclusion of a written description within the business’ offerings provides the legal specifics of a security program. It is important that the range of products and/or services that the organization produces is correctly classified into one of the 45 separate categories readily.

It is important to spotlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the brand and business conception within australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be keyed in.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the most of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval being the exclusive user of the specified trademark for the plethora of goods and services requested for under the application.